JOEL UMBAUGH
Joel studied Media Arts and Science at Purdue University. He wrote and directed his first feature, the dark thriller,"Fake I.D.," while still in college, which was picked up for national distribution.
He then went into advertising where he began Creative Directing and Directing for brands such as Volkswagen and Eli Lilly.
Later developing projects for Microsoft, Netflix and JPMorgan Chase established him as a sought after international marketer.
Joel's work creates change and engagement with audiences, bringing them closer to brands and ideas.
He is an avid snowboarder, drummer and a bit obsessed architecture and design.
PROJECT HIGHLIGHTS
CONTEMPORARY WOODY GUTHRIE
Continuing to rack up awards at Festivals, the hip-hop video with its gritty black and white landscapes juxtaposes the ideals of Woody Guthrie with today's nationalism climate.
NETFLIX
Umbaugh completed the second round of 'What Had Happened Was.' The season features the cast of Spike Lee's 'She's Gotta Have it.'
ISLANDS OF TAHITI
Wrote and directed a spot for the breathtakingly beautiful Islands of Tahiti. Filmed on Morea and Huahine.
TCU FINANCIAL GROWTH
The TCU Financial ‘Grow’ campaign resulted in 160 million in increased assets and over 20,000 new members. The campaign was a self fulfilling (ad) prophecy.
MICROSOFT
Microsoft needed to create an inspirational and visionary video that showed the potential of Microsoft OneNote, imagining it’s full integration into our work and personal lives.
The video premier at a Microsoft Board of Directors meeting with Bill Gates. Current CEO, Satya Nadella, positioned OneNote as a major part of Microsoft’s future.
ANGIE'S LIST
The campaigns were supported by a massive 80M dollar media buy. They set a new tone and standard for the Angie’s List Brand. The SnapFix Ad created such a high rate of response in initial markets that it was necessary to scale back the media placement so Angie’s List could keep up with the demand.
